by Wayne Friedman
Recent sharp declines in cable network ratings -- and overall lower TV usage -- can be partly attributed to the steadily growing inclusion of … Read the whole story
by Wayne Friedman
LAS VEGAS - Les Moonves is optimistic that the TV mass scale platform can work well with the new one-to-one marketing efforts of the … Read the whole story
by Wayne Friedman
LAS VEGAS - Convergence of traditional TV and digital media is still hard to come by. "We are not dealing with convergence anywhere that … Read the whole story
by Joe Mandese
Longtime ESPN researcher Glenn Enoch has been named senior vice president-audience insights at Nielsen, succeeding Pat McDonough, who retired in December. Read the whole story
by Wayne Friedman
New research suggests that traditional local media does drive substantially higher digital sales revenues -- four times as much -- when they have dedicated … Read the whole story
by Tanya Gazdik
Anheuser-Busch announced it is featuring both Budweiser and Bud Light in its Super Bowl lineup this year. Meanwhile, Newcastle Brown Ale is doing a … Read the whole story
by Gavin O'Malley
Without addressing reports of a forthcoming YouTube-like video hub, Facebook is opening up about the transformative effect video is having on its platform. Facebook … Read the whole story
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by Amy Corr
Experian's latest ad campaign, "Get your credit swagger on," helps consumers gain financial knowledge and confidence by using the company's Credit Tracker. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Expecting high price increases from your pay TV provider in the coming months? Perhaps we can expect something else in light of those increases: … Read the whole story
COMMENTARY
by Jason Burke
A small group of folks spent 2013 touting programmatic TV as an important sales and buying initiative, but it was merely a twinkle in … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Back in October, I had the pleasure of attending Facebook's first-ever multicultural learning session in New York. The event was attended by 200+ of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Netflix chief content office Ted Sarandos told TV critics the other day that ratings are irrelevant to the pay service, because it counts subscribers, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Wix. com, a Web site development service for small, small businesses, is taking a big $4.5 million bet on the Super Bowl, betting that … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
Did you notice that there have been shorter lines and less-crowded theaters in the last year? If so, you noticed a trend that has … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Marketers are very quick to draw a line between successful campaigns and sales improvements, explaining away failure on anything else imaginable. But how do … Read the whole story