TVBlog
Late-night comedians turned serious Wednesday night in the wake of the day's deadly terror attack on the French satirical magazine Charlie Hebdo in Paris. Here is how the subject was … Read the whole story
Recent sharp declines in cable network ratings -- and overall lower TV usage -- can be partly attributed to the steadily growing inclusion of … Read the whole story
LAS VEGAS - Les Moonves is optimistic that the TV mass scale platform can work well with the new one-to-one marketing efforts of the … Read the whole story
LAS VEGAS - Convergence of traditional TV and digital media is still hard to come by. "We are not dealing with convergence anywhere that … Read the whole story
Longtime ESPN researcher Glenn Enoch has been named senior vice president-audience insights at Nielsen, succeeding Pat McDonough, who retired in December. Read the whole story
New research suggests that traditional local media does drive substantially higher digital sales revenues -- four times as much -- when they have dedicated … Read the whole story
Anheuser-Busch announced it is featuring both Budweiser and Bud Light in its Super Bowl lineup this year. Meanwhile, Newcastle Brown Ale is doing a … Read the whole story
Without addressing reports of a forthcoming YouTube-like video hub, Facebook is opening up about the transformative effect video is having on its platform. Facebook … Read the whole story
Experian's latest ad campaign, "Get your credit swagger on," helps consumers gain financial knowledge and confidence by using the company's Credit Tracker. Read the whole story
- COMMENTARY
Expecting high price increases from your pay TV provider in the coming months? Perhaps we can expect something else in light of those increases: … Read the whole story
- COMMENTARY
A small group of folks spent 2013 touting programmatic TV as an important sales and buying initiative, but it was merely a twinkle in … Read the whole story
- COMMENTARY
Back in October, I had the pleasure of attending Facebook's first-ever multicultural learning session in New York. The event was attended by 200+ of … Read the whole story
- COMMENTARY
Netflix chief content office Ted Sarandos told TV critics the other day that ratings are irrelevant to the pay service, because it counts subscribers, … Read the whole story
COMMENTARYWix. com, a Web site development service for small, small businesses, is taking a big $4.5 million bet on the Super Bowl, betting that … Read the whole story
- COMMENTARY
Did you notice that there have been shorter lines and less-crowded theaters in the last year? If so, you noticed a trend that has … Read the whole story
- COMMENTARY
Marketers are very quick to draw a line between successful campaigns and sales improvements, explaining away failure on anything else imaginable. But how do … Read the whole story
