Weather was the most-reported topic on the network newscasts in 2014, while the year's crucial (or so we thought) midterm elections didn't even make the list of the Top 20 … Read the whole story
LAS VEGAS - A breakdown of younger TV-media consumer behavior shows some differences when it comes to streaming and time-shifted programming. Millennials -- those … Read the whole story
Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative. Twitter … Read the whole story
In addition to executing buys for the client, Initiative will manage brand media strategy, video investment and analytics for the company, known by many … Read the whole story
The campaign's concept focuses on how Office Depot and OfficeMax can help equip small business owners and consumers with the gear they need to … Read the whole story
Skittles is making its inaugural trip to the Super Bowl this year. The brand is so excited about its first ad that it launched … Read the whole story
The first week of 2015 has proven surprisingly harsh and even heart-rending. But we have weathered worse; and keep in mind that as January … Read the whole story
As I read through the multiple year-end wrap-ups on the growth and future of programmatic in media, it seems many commenters put TV at … Read the whole story
As 2015 begins, the industry is looking back at the biggest trends of 2014 and predicting those that will dominate 2015. Looking backward -- … Read the whole story
Back in October, I had the pleasure of attending Facebook's first-ever multicultural learning session in New York. The event was attended by 200+ of … Read the whole story
I'm having trouble getting my brain around the fact that YouTube is nearly a decade old, we are soaring into the Golden Age of … Read the whole story