TVBlog
by Adam Buckman, Featured Columnist
Woody Allen is a curious choice for Amazon Prime. Amazon made the announcement on Tuesday: Allen is creating a series -- his first ever -- for Amazon Studios. It has … Read the whole story
by Wayne Friedman
Even with some slowdown in TV advertising, TV's biggest TV event, the Super Bowl, is estimated to rise again this year in total revenues … Read the whole story
by Wayne Friedman
In the fourth quarter, TV networks continued to struggle in terms of U.S. domestic advertising revenue and viewership. Collectively, the four major TV networks … Read the whole story
by Wayne Friedman
ESPN broke another cable TV viewing record with the new College Football Playoff's National Championship game aired on Monday. ESPN pulled in a massive … Read the whole story
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by P.J. Bednarski
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on the population density, so an advertiser trying to reach customers in a suburban … Read the whole story
by Erik Sass
With a growing following among U.S. Hispanics, NASCAR is looking to raise its profile in the community even more with a new documentary series … Read the whole story
by Tanya Gazdik
"The new #PackAttack campaign is something that cat owners can relate to, and it's fun-loving in nature, just like the Temptations brand," Temptations Brand … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Producing high-priced TV shows means grappling with many complex factors: scheduling, cast, production costs, as well as pre-existing deals with TV producers. New digital … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
As the curtain lifts on 2015, here are a few observations on our business filtered through the various stakeholders of T/V (Television/Video). T/V is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activity around an upcoming new show was a more reliable predictor of initial … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ESPN ran its first programmatically sold ad during the Saturday 1 a.m. edition of "SportsCenter," per "The Wall Street Journal," and the fact that … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That … Read the whole story