Woody Allen is a curious choice for Amazon Prime. Amazon made the announcement on Tuesday: Allen is creating a series -- his first ever -- for Amazon Studios. It has … Read the whole story
Even with some slowdown in TV advertising, TV's biggest TV event, the Super Bowl, is estimated to rise again this year in total revenues … Read the whole story
In the fourth quarter, TV networks continued to struggle in terms of U.S. domestic advertising revenue and viewership. Collectively, the four major TV networks … Read the whole story
ESPN broke another cable TV viewing record with the new College Football Playoff's National Championship game aired on Monday. ESPN pulled in a massive … Read the whole story
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on the population density, so an advertiser trying to reach customers in a suburban … Read the whole story
With a growing following among U.S. Hispanics, NASCAR is looking to raise its profile in the community even more with a new documentary series … Read the whole story
"The new #PackAttack campaign is something that cat owners can relate to, and it's fun-loving in nature, just like the Temptations brand," Temptations Brand … Read the whole story
Producing high-priced TV shows means grappling with many complex factors: scheduling, cast, production costs, as well as pre-existing deals with TV producers. New digital … Read the whole story
As the curtain lifts on 2015, here are a few observations on our business filtered through the various stakeholders of T/V (Television/Video). T/V is … Read the whole story
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activity around an upcoming new show was a more reliable predictor of initial … Read the whole story
ESPN ran its first programmatically sold ad during the Saturday 1 a.m. edition of "SportsCenter," per "The Wall Street Journal," and the fact that … Read the whole story
As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That … Read the whole story