by Tyler Loechner
NBCUniversal, a media and entertainment company that tested the ad tech waters in 2014, has taken the next step toward a data-driven future with … Read the whole story
by Wayne Friedman
Are lousy smart TV remote controls/interfaces hurting social media and other Internet usage on TV sets? TV set and equipment maker Philips thinks so. … Read the whole story
by Wendy Davis
President Obama today called for an end to state laws that prevent municipalities from building their own broadband networks. "High speed broadband is not … Read the whole story
by Wayne Friedman
In the face of tough competition this fall, ABC fared well with its scripted programming against other networks. Having a distinctive "brand" is one … Read the whole story
by Larissa Faw
The spots are part of an overall corporate rebranding campaign designed to show how the company protects consumers against identity theft and online security … Read the whole story
by Gavin O'Malley
After a challenging 2014, Microsoft is vowing to pick up its ad game over the next 12 months. Among other efforts, ad executives at … Read the whole story
by Karlene Lukovitz
The creative shows the M&M's brand character "Red" instructing fellow character "Yellow" to "tell our fans" that the crispy-centered variety of M&M's is back. … Read the whole story
by Tanya Gazdik
"Our new brand promise conveys our commitment to the customer," Jackson Hewitt CEO David Prokupek tells "Marketing Daily." "We want our clients to know … Read the whole story
by Tyler Loechner
Tremor Video, a programmatic video ad tech company, on Wednesday announced the launch of a supply-side platform for video. Tremor claims that over 40 … Read the whole story
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by Amy Corr
Intel shows its funny side with two videos illustrating the pitfalls of multitasking on a Chromebook that doesn't have Intel inside. Both videos are … Read the whole story
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by Amy Corr
Sport England, a provider of services and funding to sport in England, launched "This Girl Can," which aims to free women from the judgments … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some time ago a business associate I needed to be in touch with said this: "Do we have to talk on the phone? Can't … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It finally hit me that television may have become the worst, least interesting and most inefficient way to get news, or even see the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
While much attention is deservedly paid to how these services are transforming the way that people watch TV, live TV still lives on. Nielsen's … Read the whole story
COMMENTARY
by Puneet Mehta
There has never been a better time to be a fan of the NFL if you seek interaction with the players and your peers, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Amazon Instant Video, which trots out series pilots and then invites viewers to give an opinion of them, has begun showing a new batch … Read the whole story
COMMENTARY
by Mallory Russell
No, there is nothing new about the brand ambush - capitalizing on an event without paying for TV time or sponsorship. Nike has built … Read the whole story