by Laurie Sullivan
YouTube will bring back AdBlitz for another year, allowing Super Bowl advertising fans to view and choose their favorite campaigns from Super Bowl game … Read the whole story
by Wayne Friedman
Although NBC still leads the broadcast prime-time season in key viewing metrics, some key areas need to be addressed -- particularly Thursday night. Long … Read the whole story
by Wayne Friedman
Looking to reflect what it believes is a more accurate picture of its TV programming performances, NBC Universal cable networks says it will now … Read the whole story
by Wayne Friedman
New forms of user-generated video content will push the overall online video marketplace to sharply higher revenues. Scottsdale, Ariz.-based ABI Research says total revenue … Read the whole story
by Steve McClellan
USA Network has ordered six episodes of the program that will be loosely based on the former agency CEO's life. It's expected to premiere … Read the whole story
by Aaron Baar
"[Media consumption] is shifting from traditional TV to online streaming," Ted Marzilli, CEO of YouGov BrandIndex, tells "Marketing Daily." "These brands are in the … Read the whole story
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by Wayne Friedman
Another new stand-alone digital TV effort -- CuriosityStream, a subscription video-on-demand service -- is starting up, focused on nature, history, science and technology programming. … Read the whole story
by Larissa Faw
The shop built a Web site that brings viewers to a place that looks like one long shot inside the confines of the St. … Read the whole story
by Tanya Gazdik
"The campaign is aimed at people who bought insurance based on price alone -- a decision they would regret following a claim -- as … Read the whole story
by Larissa Faw
That's according to a new Havas Worldwide study that reports that one in three adults say technology is destroying family life and half believe … Read the whole story
by Maya Abulashvili
In the current environment, as marketers increasingly throw their best efforts into digital techniques, fearing they will otherwise become obsolete, it is easy to … Read the whole story
by Karl Greenberg
One of the two 60-second ads is voiced by one of the best-loved people ever: Muhammad Ali, who will be in a Super Bowl … Read the whole story
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by Amy Corr
Why talk and chew gum when you can chew gum and speak using armpit farts? That's the gist of one of Juicy Fruit's new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV-style advertising that disappears? Sounds like, well, TV advertising. Your friendly TV media buyer always thinks along those lines. So you might see the … Read the whole story
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by Richard Whitman, Columnist
Good God! Hasn't the world seen enough of Donny Deutsch? Read the whole story
COMMENTARY
by Puneet Mehta
There has never been a better time to be a fan of the NFL if you seek interaction with the players and your peers, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A friend of mine who has been a loyal follower of CNN took it permanently off his desktop this week, upset by an autoplay … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There is not much of a question that more and more companies -- buyers, sellers and intermediaries alike -- are going to use a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube is staging its own live halftime show, putting it in competition with Katy Perry and Lenny Kravitz. It's the Game Day cherry on … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
When "House of Cards" returns for a third season on Feb. 27, keep an eagle eye out for loads of native advertising. The award-wining … Read the whole story
COMMENTARY
by Susan Ganeshan
When it comes to Wink, I want to understand the benefit of home automation, but the commercial simply tells me the benefit is that … Read the whole story