TVBlog
by Adam Buckman, Featured Columnist
For the past 12 years or so, FX has produced one iconic, groundbreaking show after another, breaking all kinds of barriers and taboos for advertiser-supported TV shows -- language, nudity, … Read the whole story
by Wayne Friedman
PASADENA, CALIF. -- Pushing forward efforts to include as much nontraditional TV viewership as possible, NBC says it will now release daily digital video … Read the whole story
by Wayne Friedman
One of the major TV broadcast networks moves this past fall will be repeated next year -- the NFL and CBS will air more … Read the whole story
by Wayne Friedman
A new local TV-based digital network -- LAFF, from Katz Broadcasting -- will launch as a 24-hour all-comedy programming channel. The new network, which … Read the whole story
by Sarah Mahoney
Sales in its international division dropped 11.7%, pressured by unfavorable currency exchange, closures of some Canadian stores, and a decline in Canadian demand for … Read the whole story
by Karlene Lukovitz
The brand's @DiGiornoPizza Twitter site is being called a "PreGiorno Tweetline" between Jan. 19-31, and those who use #PreGiorno to tweet their party-prep questions … Read the whole story
by Erik Sass
Arguably the world's most respected news organization, BBC News is hurrying to keep pace with changing media consumption habits with a major overhaul of … Read the whole story
by Laurie Sullivan
A Del Monte Foods content marketing campaign that ran through the Thanksgiving holiday put green bean casseroles on more tables, and achieved consumer interaction … Read the whole story
by Aaron Baar
"Buffalo Wild Wings bills itself as 'The sports fan's biggest fan,'" Bob Ruhland, vice president of marketing for Buffalo Wild Wings, tells "Marketing Daily." … Read the whole story
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by Wayne Friedman
In the story, "NBC To Release Daily Digital Video Estimates Of TV Shows" (Media Daily News, January 17), a quote was misidentified. It should … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Local cable advertising sales will be a significant part of a cable operator company's revenue someday, with the promise of big scale addressable and … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Sure, advertising has always been thematically dishonest, I suppose. It depicts a world of smiling people, made grinningly content by consumer goods -- which … Read the whole story
COMMENTARY
by Jake Phillips
The change we are experiencing in the video landscape is undeniable. The decline in traditional TV ratings and the explosion of streaming options have … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Social is all the rage -- and constantly being predicted as seeing off dinosaur media such as television and radio. The trouble is that … Read the whole story