by Wayne Friedman
Nearing a completed acquisition of its proposed $48.5 billion deal for DirecTV, AT&T says it is considering changing the brand name of the big … Read the whole story
by Wayne Friedman
Sports cable channels are expected to continue to weigh down the bulk of cable channel costs for pay TV providers -- climbing at a … Read the whole story
by Wayne Friedman
New research says a little less than half of TV's core viewers watch linear "live" TV in a typical month -- significantly boosted by … Read the whole story
by Karl Greenberg
Most advertisers will lose money on their investment in the Super Bowl, per Brand Keys' 13th annual "Super Bowl Ad Engagement Survey." The firm … Read the whole story
by Karlene Lukovitz
The line has become one of PepsiCo's most successful beverage introductions of the past decade. Its sales jumped by more than 50% in its … Read the whole story
by Gavin O'Malley
Ahead of the big game on February 1, Facebook is doing everything possible to suck up Super Bowl ad dollars. Outnumbering the 115 million … Read the whole story
by Aaron Baar
HBO's coming entry into the over-the-top world could bring wholesale change to the entire pay-TV industry -- not just for OTT companies such as … Read the whole story
by Tyler Loechner
Demand-side platform Turn on Thursday added several new "Deal ID" integrations to mobile and video supply partners. Its new video and mobile Deal ID … Read the whole story
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by Wayne Friedman
In the story "Digital Up, TV Dips in Q4 Media Spend" (Media Daily News, January 21), fourth-quarter 2014 revenue data released by Standard Media … Read the whole story
by Wayne Friedman
Fox's rising "Empire" drama boosted the network's already strong Wednesday results of a week ago. The network's 9 p.m. now blockbuster drama about the … Read the whole story
by Tyler Loechner
Hotels.com recently ran a national campaign through television and digital video, using TubeMogul as their programmatic video ad platform. Following the campaign, Hotels.com and … Read the whole story
by Karlene Lukovitz
The new video shows folks in a small town interrupting their daily activities to heed the call of a clanging bell. Screen message: "Super … Read the whole story
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by Amy Corr
The water in the town featured in Skittles' Super Bowl teaser spot must be contaminated with a heavy dose of vitamins, because every resident … Read the whole story
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by Amy Corr
Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Deflating interest in the Super Bowl? Don't count on it. Read the whole story
COMMENTARY
by
To be fair, all politics is theater, and certainly a televised occasion like the State of the Union speech, and its follow-up, is all … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In an interoffice memo to myself, I disclosed today that George H. Simpson Communications would join the 15 or so others running ads for … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Pity is the one emotion I don’t allow myself to feel, save for exceptional circumstances - when in the company of hopeful Jets fans, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The "LUMAscape" charts can often be a confused marketer's best friend when it comes to deciphering which company does what and when, and with … Read the whole story
COMMENTARY
by John Piccone
I read with delight a series of announcements that appeared after the beginning of the new year. The first was the news of a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Snapchat is the latest, and maybe the most surprising, to announce it will begin what might be called Snapchat Discover, a new publishing stream. … Read the whole story