TVBlog
by Adam Buckman, Featured Columnist
Call it Cold War 2.0. That's the feeling one gets when watching NBC's upcoming spy series "Allegiance" -- particularly if you watch the premiere episode right after previewing this week's … Read the whole story
by Wayne Friedman
Recent research shows that traditional TV still dominates overall video media -- in usage and program investment. Of the total average monthly time spent … Read the whole story
by Sarah Mahoney
The survey, based on more than 6,000 responses from adults, conducted the week before the #Deflategate scandal exploded, found that 43 million people are … Read the whole story
by Gavin O'Malley
Leading up to this year's Super Bowl, some researchers are wondering about the real power of fans, and whether their influence can be measured … Read the whole story
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by P.J. Bednarski
"AOL Rise" -- a new, mini-newscast aimed at mobile users -- started this morning, and it pops up hourly from 6 to 9 a.m. … Read the whole story
by Steve McClellan
The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report … Read the whole story
by Sarah Mahoney
Why so serious, football fans? #Deflategate drama getting you down? Old Spice has the answer: It has released its Pre Super Bowl ad, the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With all the talk about an explosion of TV shows, there is also scarcity of one particular TV genre: the sitcom. This category has … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new Cabletelevision Advertising Bureau report, titled "Get Real: Video Advertising 2015," uses Nielsen and comScore data to conclude that of the 175 hours … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The "LUMAscape" charts can often be a confused marketer's best friend when it comes to deciphering which company does what and when, and with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Deflating interest in the Super Bowl? Don't count on it. Read the whole story
COMMENTARY
by John Piccone
I read with delight a series of announcements that appeared after the beginning of the new year. The first was the news of a … Read the whole story