Television News Daily
Monday, February 16, 2015
  • TV Upfront Spend Shifts, Cable Grows Steadily

    Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamics, a media consulting company, says the growth of prime-time TV upfront revenue ... Read the whole story

  • Adidas Launches New Campaign, Jordan Joins All-Star Weekend Fray

    In sports, yesterday's screwup or success doesn't matter, because anything can happen today. Clips of football, soccer and basketball athletes run as a voiceover ... Read the whole story

  • Jamie Foxx, Kevin Plank Present Under Armour Global Campaign

    "Book of Will" is a set of short films with an underdog-as-Ubermensch zeitgeist that couldn't have been better expressed by Leni Riefenstahl herself, if ... Read the whole story

  • Fiji Water Launches Its First Television Campaign

    The campaign was developed by FireStation, the in-house ad agency of Stewart and Lynda Resnick's Roll Global holding company, which acquired Fiji Water in ... Read the whole story

  • Cable Industry Lobbyist Confirms Likely To Sue Over New Broadband Rules

    With the Federal Communications Commission expected to vote in less than two weeks on broadband regulations, the cable and telecom lobby already is floating ... Read the whole story

  • Viewability: No One Else Has It, Either

    Memo to: Linda Yaccarino -- Linda: As you know, I was at the IAB meeting in Phoenix last week and wandered into a session ... Read the whole story

  • 'The Elevator Scene' Helps Reinvent The Audi Brand

    At the supermarket the other day, I grabbed my usual rations of ice cream and capers and headed towards the 10-items-or-fewer line. Upon arriving, ... Read the whole story