by Joe Mandese
Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its … Read the whole story
by Wayne Friedman
Longtime Scripps Networks Interactive senior advertising executive Steve Gigliotti has been promoted to chief revenue officer. Previously, he headed advertising sales at the network … Read the whole story
by Wayne Friedman
DirecTV raised revenues in its fourth quarter by 4% -- mostly from gains in its U.S. business. Company revenues were at $8.92 billion, with … Read the whole story
by Wayne Friedman
In the wake of NBC's suspension of Brian Williams, ABC's "World News Tonight" made some gains against the "NBC Nightly News" -- but hasn't … Read the whole story
by Wayne Friedman
Discovery Communications' U.S. advertising revenue was down 3% to $398 million, with overall international ad revenues higher by 7% to $433. Both lifted Discovery's … Read the whole story
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by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV, on Thursday rolled out a "yield optimization engine" -- aptly named "Optimize" -- it claims rounds … Read the whole story
by Aaron Baar
"We want to get to a younger generation who are our future customers, employees and business leaders [and] foster excitement about STEM," CMO Kathy … Read the whole story
by Erik Sass
Victoria's Secret's digital engagement increased 144% as promotion for the first-ever Victoria's Secret Swim Special ramps up. The special will air on CBS on … Read the whole story
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by Amy Corr
180LA launched a global 60-second spot for adidas sports performance. "Take It" shows high school, college and professional athletes making a difference in their … Read the whole story
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by Amy Corr
This is a sweet little experiment that took place in Canada recently. Kleenex created a package of tissues that can be split in half … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Eliminate the middleman and you'll save money and be quicker to market. TV-wise, look at all the stand-alone, cloud-based digital start-ups: Sling TV, CBS … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With its new deal, A+E Networks will use Rovi's Ad Optimizer to power audience-driven selling. Rovi built an analytics platform that lets media owners … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new primer from the IAB demonstrates how location data from mobile is not just for mobile ad targeting. Increasingly, it is playing a … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As the UK leads the world by hitting an equilibrium between digital and traditional advertising spend, it's worth noting that digital's more rapid growth … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
I love The Oscars. Every year, for a few hours, we get to celebrate the best of the film industry and peer inside the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, … Read the whole story