by Joe Mandese
Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology. Davidsen, who will oversee all of Rentrak's political accounts, previously … Read the whole story
by Larissa Faw
That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not … Read the whole story
by Joe Mandese
The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on … Read the whole story
by Gavin O'Malley
While "Birdman" won all the little gold men, on Sunday night, it wasn't the Oscars' only star. On social media, Coldwell Banker stole the … Read the whole story
by Wayne Friedman
Dish Network was hit with a net loss of subscribers for the fourth quarter of 2014 -- a reversal of a slight gain a … Read the whole story
by Wayne Friedman
Some Oscar-nominated movies have seen a sharp rise in piracy since their nominations. Over $40 million has been lost from 2.04 million illegal downloads … Read the whole story
by Gavin O'Malley
On Oscar night, Dove plans to push back against the standard onslaught of superficial -- and mostly female-focused -- scrutiny. The #SpeakBeautiful initiative builds … Read the whole story
by Karlene Lukovitz
To enter, U.S. college and university students can create a short video, by March 3, that pitches an innovative concept for using technology and … Read the whole story
by Tanya Gazdik
"The changing dynamics of families greatly influenced HomeAway's new global campaign and platform," HomeAway CEO Mariano Dima tells "Marketing Daily." Our goal is to … Read the whole story
by Erik Sass
The 2015 Oscars broadcast drove a 308% increase in ABC's digital engagement. As a result, ABC moved from 55th place to 8th on the … Read the whole story
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by Amy Corr
KRAFT Mac & Cheese launched a trio of ads for its ongoing "You Know You Love it" campaign. "Young at Heart" stars the adorable … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Pick up and move to a bigger market if you are with a sports team. That's a key way to lift the value of … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Diffusion Group's Joel Espelien says the explosion of content, on TV and online, might result in a weird disconnect: How soon before new … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Apple ran the advertisement "Make A Film With iPad" during the Oscars Sunday, highlighting fifteen students from the Los Angeles County High School for … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a custom survey by Nielsen with Essence, African-Americans consume more content, engage and connect, than other groups on all fronts, through various … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
CIMM (the Coalition for Innovative Media Measurement) just announced a new committee on Children and Teens' measurement that is tasked "with the goal of … Read the whole story
COMMENTARY
by Scott Kellstedt
In 2015, we're expecting to see video making a stronger impact in the mobile space. Here is a look at the ways video is … Read the whole story
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by Richard Whitman, Columnist
Have you ever tried to explain what you do for work to your relatives? Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Not everything was awesome for Lego last night -- the company could have done with a nomination for "The Lego Movie" -- but that … Read the whole story