TVBlog
by Adam Buckman, Featured Columnist
"Parks and Recreation" went out Tuesday night in the same way it came in six years ago -- with a lot of heart and low ratings. Fans of the show … Read the whole story
by Tyler Loechner
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" … Read the whole story
by Joe Mandese
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies to build audience mixes by aggregating local cable TV advertising avails, has signed … Read the whole story
by Wayne Friedman
Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that … Read the whole story
by Wayne Friedman
A little more than half of all premium long-form and live TV content comes through TV Everywhere-approved, advertising-based digital sites, according to a new … Read the whole story
by Wayne Friedman
Cablevision Systems Corp. had modest growth for its fourth-quarter revenues, but continued to see erosion from its core video subscribers. Cablevision's high-speed data/broadband business … Read the whole story
by Tyler Loechner
Major League Gaming (MLG), an e-Sports organization founded in 2002, on Tuesday announced it has struck an exclusive agreement with OpenX, a supply-side platform … Read the whole story
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by Amy Corr
What would Jesus do in a marketing meeting? McDonald's celebrates 60 years in Germany. Let's launch! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC says money is being left on the table for one of its biggest shows. While "The Tonight Show with Jimmy Fallon" continues to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The multitasking nature of today's consumer has put marketers on a Great Hunt for successful multi-screen marketing. The challenge is that marketers may be … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Political advertising continues to be the real wildcard for TV stations' advertising results -- especially in that every-other-year cycle of mid-term/presidential elections. So far, … Read the whole story
COMMENTARY
by Gary Holmes
The remarkable and unexpected success of "American Sniper" reminds us yet again that the film industry has made many good movies about the Iraq/Afghan … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
As the audience for digital video and the ads that come with it grows significantly year-over-year, marketers are becoming more sophisticated in the metrics … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Pay TV operators--cable and satellite--added 101,000 new customers in the fourth quarter of 2014. But the newly revived housing market is growing faster than … Read the whole story