TVBlog
"Parks and Recreation" went out Tuesday night in the same way it came in six years ago -- with a lot of heart and low ratings. Fans of the show … Read the whole story
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" … Read the whole story
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies to build audience mixes by aggregating local cable TV advertising avails, has signed … Read the whole story
Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that … Read the whole story
A little more than half of all premium long-form and live TV content comes through TV Everywhere-approved, advertising-based digital sites, according to a new … Read the whole story
Cablevision Systems Corp. had modest growth for its fourth-quarter revenues, but continued to see erosion from its core video subscribers. Cablevision's high-speed data/broadband business … Read the whole story
Major League Gaming (MLG), an e-Sports organization founded in 2002, on Tuesday announced it has struck an exclusive agreement with OpenX, a supply-side platform … Read the whole story
What would Jesus do in a marketing meeting? McDonald's celebrates 60 years in Germany. Let's launch! Read the whole story
- COMMENTARY
NBC says money is being left on the table for one of its biggest shows. While "The Tonight Show with Jimmy Fallon" continues to … Read the whole story
COMMENTARYThe multitasking nature of today's consumer has put marketers on a Great Hunt for successful multi-screen marketing. The challenge is that marketers may be … Read the whole story
- COMMENTARY
Political advertising continues to be the real wildcard for TV stations' advertising results -- especially in that every-other-year cycle of mid-term/presidential elections. So far, … Read the whole story
- COMMENTARY
The remarkable and unexpected success of "American Sniper" reminds us yet again that the film industry has made many good movies about the Iraq/Afghan … Read the whole story
- COMMENTARY
As the audience for digital video and the ads that come with it grows significantly year-over-year, marketers are becoming more sophisticated in the metrics … Read the whole story
- COMMENTARY
Pay TV operators--cable and satellite--added 101,000 new customers in the fourth quarter of 2014. But the newly revived housing market is growing faster than … Read the whole story
