by Joe Mandese
This just in... literally, it's on the network morning news shows as we hold MediaPost's virtual presses to add this breaking story to this … Read the whole story
by Wayne Friedman
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automotive and financial service/real estate marketers. Automotive companies -- the biggest category, with … Read the whole story
by Wayne Friedman
Nexstar Broadcasting's lackluster fourth-quarter results in traditional advertising revenues were supplemented by huge gains in retransmission and digital media dollars. Retrans fees gained a … Read the whole story
by Wayne Friedman
Although video on demand is a big benefit to many TV viewers, one element of VOD activity remains a frustration: Not being able to … Read the whole story
by Larissa Faw
Harris reaped earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Thursday announced its fourth-quarter 2014 earnings, beating estimates by around $4 million with $36.1 million in revenue on … Read the whole story
by Tanya Gazdik
An Oscar win will likely give the prolific character actor more opportunities. But there are more ads featuring him in the pipeline, Mike Linton, … Read the whole story
by Wayne Friedman
Word-of-mouth marketing has been a big help to movies for decades. Now, with social media, many are looking to affix specific value to that … Read the whole story
by Erik Sass
Prada's Fall/Winter 2015 Women's Show proved a big hit on Instagram, producing a 1519% increase in digital engagement. Meanwhile, Victoria's Secret remained on top … Read the whole story
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by Amy Corr
Many country music songs are sad, dark and depressing; the same goes for a country-sounding song for the National Council on Alcoholism & Drug … Read the whole story
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by Amy Corr
The latest anti-smoking campaign from the truth is a long-form music video and 60-second TV spot educating young people on one disadvantage to smoking: … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Used to be that TV advertising revenue changes -- growth, declines, and everything in between -- would have a specific relationship to gross domestic … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google's YouTube still doesn't make a profit, although it pulled in a big $4 billion in revenue in 2014, up from $3 billion in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobility opens up new opportunities for narrowcasting to niche video tastes. But it also requires a re-thinking of the interfaces we need to access … Read the whole story
COMMENTARY
by Joe Mandese
Collective is well known for its use of IP, but mostly it's associated with the Internet Protocol version of that acronym. Today, it received … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
The phrase "________ is the new black" originated in the fashion world. Los Angeles Times? The New York Times? Maybe late '70's? Early '80s? … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the latest Advertising Forecast from Strategy Analytics, advertising spend in the U.S. is predicted to grow 3.2% in 2015 to $186.6 billion, … Read the whole story
COMMENTARY
by Mallory Russell
There was a ton of buzz around "Fifty Shades of Grey" in almost every stage of its development, from the moment the cast was … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
But in the last month, the Tribune published by far the most thoughtful take on the challenge baseball faces as it attempts to reverse … Read the whole story