TVBlog
by Adam Buckman, Featured Columnist
"Sex Box" premiered this past Friday night at 10 Eastern on WeTV. The show does indeed have a box in which couples go to have sex, after which they emerge … Read the whole story
by Wayne Friedman
CBS Interactive has started a new group, Studio 61, to create custom-branded content for marketers. The dedicated in-house team is charged with producing custom … Read the whole story
by Wayne Friedman
Midsize broadcasting network ION Television started a business marketing campaign on Monday in preparation for the upfront TV market later this year. "ION Effects" … Read the whole story
by Tyler Loechner
Texas Governor Rick Perry has tapped Targeted Victory, an audience targeting firm focused on Republican political candidates, to help reach potential voters for a … Read the whole story
by Karlene Lukovitz
"FNV was inspired by big consumer brands, whose tactics are relentless, compelling, catchy and drive an emotional connection with their products. We want to … Read the whole story
by Larissa Faw
This March, the online brokerage firm and Havas are introducing the latest iteration of the client's "You Got This" campaign. The spot, voiced by … Read the whole story
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by Amy Corr
Many country music songs are sad, dark and depressing; the same goes for a country-sounding song for the National Council on Alcoholism & Drug … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big-name Olympic athletes will probably be seen more off-the-field during the 2016 Summer Olympics in Rio de Janeiro. That's because the International Olympic Committee … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It's easy to forget that the TV industry is in a real pickle. We forget because we are spoiled with content like "House of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Last year at the NewFronts for online content providers, Sony's Crackle made it clear it was REALLY in the TV business. This year, it's … Read the whole story
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by Richard Whitman, Columnist
So MIPTV -- a conference that takes place in Cannes and explores the production and distribution of TV, film and digital content -- is … Read the whole story