TVBlog
by Adam Buckman, Featured Columnist
The once completely male-oriented Spike TV yesterday ballyhooed the growth of its female audience and vowed to continue to work toward evolving its dual-gender "co-viewing" in the coming year.
"Co-viewing" … Read the whole story
by Joe Mandese
New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice … Read the whole story
by Tyler Loechner, Joe Mandese
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
by Wayne Friedman
TV station group owner E.W. Scripps followed business results similar to other TV stations groups' fourth-quarter 2014 results -- lower local core advertising, but … Read the whole story
by Wayne Friedman
Traditional pay TV providers -- cable, satellite, and telco companies -- posted modest losses in subscribers, registering a net loss of 0.1%, or 125,777 … Read the whole story
by Wayne Friedman
After a rough fourth-quarter advertising market, Discovery Communications is seeing better results in the early going for 2015 -- which has been surprising. David … Read the whole story
by Tyler Loechner
Altitude Digital, a supply-side platform (SSP) for video, on Tuesday announced it has entered the mobile world with the launch of a new, mobile-focused … Read the whole story
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by Amy Corr
Rube Goldberg contraption promotes love for science. Order Bud Light with one finger tap. Let's launch! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC continues to join the increasingly confusing array of cloud-based, stand-alone, Web-based TV services, with one featuring comedy shows and content. This one will … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
As I was watching this year's Academy Awards broadcast, I had to ask myself, is it this excruciatingly boring every year? Then I remembered … Read the whole story
COMMENTARY
by Andy Tu
This week marks the debut of the Acumen Report, our annual study on consumers and their media habits. This year we explored 13- to-24-year-olds … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online video continues to win ad dollars with its promises of efficiency and targeting, and it is also nabbing money from a softening TV … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Far from dying away, television reaches 95% of the British population for an average of nearly three and three-quarter hours every day -- two-thirds … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
At first blush, I have to admit, hearing that NBC was planning a subscription online comedy service struck me as a bad idea. But … Read the whole story