by Tyler Loechner
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive … Read the whole story
by Wayne Friedman
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. … Read the whole story
by Tyler Loechner
A+E Networks on Wednesday announced it has joined FreeWheel's FourFronts programmatic marketplace, a "programmatic direct" marketplace of sorts that allows advertisers and publishers to … Read the whole story
by Joe Mandese
In a development that could make the viewability debate moot for many advertisers, a promising eye-tracking technology company has had a breakthrough that will … Read the whole story
by Wendy Davis
The Cartoon Network is asking appellate judges to reject Android user Mark Ellis's request to revive his video privacy lawsuit. The company argues that … Read the whole story
by Karl Greenberg
Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and dirt racing are the stars of a new campaign by Harley that includes … Read the whole story
by Tyler Loechner
Digital ad measurement firm Integral Ad Science on Wednesday announced it has acquired Veenome, a video ad measurement firm. Terms of the deal were … Read the whole story
by Larissa Faw
To coincide with Chili's 40th birthday on March 13, the chain is bringing back its iconic "Baby Back Ribs" jingle by inviting guests to … Read the whole story
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by Amy Corr
Delta Air Lines has launched "On the Road," a 60-second spot that follows the life of a frequent business traveler. The man is awake … Read the whole story
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by Amy Corr
Who doesn't love a good Rube Goldberg contraption? To promote its "Entertain Your Brain" science-minded programming block, National Geographic Channels International created a spot … Read the whole story
COMMENTARY
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Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Once again we come to an example of how social media isn't about journalism, but about the average person/average celebrity's viewpoint -- sometimes snarky, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Netflix streaming has increased 350% during the last 10 quarters, growing from two billion hours in Q4, 2011 to seven billion hours as of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube stars are much more influential for 13-17 year olds than TV or movie stars, and that attitude seems to stick even as they … Read the whole story