TVBlog
by Adam Buckman, Featured Columnist
The success of Fox's "Empire" is the top story of the network television season. How well is "Empire" performing? It's not just the ratings, which are spectacular, but the way … Read the whole story
by Wayne Friedman
TV syndication company Twentieth Television is offering a new guarantee rating spin for advertisers this coming upfront period, heading in the opposite direction of … Read the whole story
by Wayne Friedman
For its fiscal 2014 year advertising as a whole, Tribune Media revenues were up 3.3% to $1.34 billion, with increases in political advertising revenues … Read the whole story
by Wayne Friedman
Fox's "Empire" drama continues to show astounding growth in key TV ratings. For its ninth consecutive outing, 18-49 viewership was up -- now to … Read the whole story
by Karl Greenberg
Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and dirt racing are the stars of a new campaign by Harley that includes … Read the whole story
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by Amy Corr
Hotels.com launched a 30-second spot, along with a series of 15-second vignettes, as part of its "The Obvious Choice" campaign. Captain Obvious returns as … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Rare that any established TV network makes wholesale executive changes. More often than not, stuff comes in dribs and drabs. That said, sometimes the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There is no question that data and digital approaches are going to reshape the future of the TV advertising industry. Just look at the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Netflix streaming has increased 350% during the last 10 quarters, growing from two billion hours in Q4, 2011 to seven billion hours as of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The new PGA Tour iPad app is a golf geek's dream. Imagine Strat-o-matic Golf. It's also one of those rare second-screen apps that may … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
TVPage.com, a San Diego-based business enterprise solution, provides the dashboard and technology that lets retailers and brands entice consumers with videos and convert them … Read the whole story
COMMENTARY
by Walt Horstman
The major recent M&A announcements in the data industry are spurring the Big Bang in media: the powerful joining of online/digital audience data with … Read the whole story