TVBlog
by Adam Buckman, Featured Columnist
NBC's decision to bring in a former NBC News chief, Andrew Lack, to stabilize a division that seems rudderless at the moment would appear to be a good one -- … Read the whole story
by Joe Mandese
You can add "trusted" to Fox News' motto of "fair and balanced," according to findings of a nationally projectable poll of American's perceptions of … Read the whole story
by Wayne Friedman
Nielsen says social media now stands as a bellwether for general audience engagement -- and that networks, agencies, and advertisers should better understand how … Read the whole story
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by Tyler Loechner
Innovid, an interactive online video ad platform, has announced a partnership with Integral Ad Science, a viewability and fraud measurement firm. Integral's viewability, fraud … Read the whole story
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by Amy Corr
Everyone has a secret or two that can easily be learned -- but your behavior in Las Vegas will remain under wraps. The Las … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV has had its issues over copycat programming for decades -- but few cases go from lawsuit to trial. Still, consumers might turn on … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV is becoming more personal. A new report from research firm TDG says that mobile video viewing is poised for big growth over the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There's a clear chasm between the haves and the have-nots when it comes to mobile Web site performance. Best performers saw the highest-percentage increase … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Starting April 12, HBO will debut its new standalone online service, dubbed HBO Now, and priced at $15 a month, according to several news … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Attracting loyal viewers who watch your commercials. There's not much more an advertiser can ask of a network. We need to develop a better … Read the whole story
COMMENTARY
by Ashley Deibert, Columnist
While the debate rages on about what exactly drives Millennials' infamous "me, me, me!" reputation, it's still necessary for brands to acknowledge this attribute. … Read the whole story
COMMENTARY
by Walt Horstman
The major recent M&A announcements in the data industry are spurring the Big Bang in media: the powerful joining of online/digital audience data with … Read the whole story