by Wayne Friedman
A rough day in the stock market -- the worst in five months -- witnessed even bigger losses for many big media companies that … Read the whole story
by Wayne Friedman
Although CBS' Les Moonves isn't saying exactly how many, CBS All Access, its stand-alone digital cloud TV service, has over 100,000 subscribers. CBS and … Read the whole story
by Steve McClellan
The holding company said the deal reflects its strategy of "developing its integrated services in fast-growing and important markets and sectors and strengthening its … Read the whole story
by Wayne Friedman
Now 41% of U.S. homes have access to subscription video-on-demand services -- up from 36% a year ago. Nielsen also found that around one … Read the whole story
by Joe Mandese
FleishmanHillard continues to expand its brand content chops, announcing a deal Tuesday with News Corp. "social news agency" Storyful that will give the Omnicom … Read the whole story
by Sarah Mahoney
The new effort is "for the younger end of our segment, the more Millennial audience," says Michele Schuh, director of media at Old Navy. … Read the whole story
by Karl Greenberg
Dodge is represented in the Atlantic Records videos both by vintage cars and by the new Dodge Challenger SRT Hellcat, which has over 700 … Read the whole story
by Larissa Faw
NYU Langone Medical Center in New York, NY (NYULMC) and New York agency Munn Rabot are launching a new brand awareness campaign that they … Read the whole story
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by Amy Corr
A song for ugly people. Ving Rhames is the face of ADT. Let's launch! Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
We hear industry pundits assert that 2015 will be the year of the connected TV, with some 138 million units of Internet-enabled television units … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With some of the biggest TV brands starting stand-alone services -- CBS, NBC (with comedy content), Nickelodeon and now HBO with its HBO Now … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
SXSW is all about the proverbial bleeding edge. But it is also a bubble, where we often lose sight of the deep ambivalence Americans … Read the whole story
COMMENTARY
by Kevin Gosselin
In January, Dan Reimold, a college professor at Saint Joseph's in Philadelphia, asked his students what they were currently "bingeing" on and the answers … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Ooyala concludes, "as online viewing shifts from PCs to tablets and mobile, we will see broadcasters and publishers increasing the number of ad breaks … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Native ads on mobile sites receive twice as much "visual focus" from consumers compared to banners on mobile devices, a new report claims. That's … Read the whole story