by Wayne Friedman
Global branded entertainment -- which includes all consumer event sponsorship and TV/media/digital product placement -- rose 6.3% last year. This represents a major growth … Read the whole story
by Laurie Sullivan
Could Yahoo emerge in 2015 as the new face of journalism? Some think it's possible -- as with additions to its staff like former … Read the whole story
by Larissa Faw
SXSW stands out from other festivals because of its multidisciplinary offerings, incorporating music, film, technology, and speakers, which covers all major bases for what … Read the whole story
by Karlene Lukovitz
The campaign -- the chain's first work from its new agency, Chiat/Day -- aims to establish the restaurant brand as a "voice of authority" … Read the whole story
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by Amy Corr
"Do we want one America ... or two?" asks a campaign for The Brotherhood/Sister Sol, a New York-based youth development organization involved in efforts … Read the whole story
by Larissa Faw
National Geographic Channel's "Killing Jesus" mini-series is one of the network's most ambitious undertakings. The three-hour TV series premieres on Palm Sunday, March 29 … Read the whole story
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by Amy Corr
The Honest Company launched an adorable 30-second ad that combines babies wearing Honest Company diapers with Megan Trainor's hit song "All About That Bass." … Read the whole story
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by Amy Corr
Recovering from a sports injury is hard work, even for professional athletes. Milwaukee Bucks player Jabari Parker makes his ad debut for Gatorade in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Taking a look at recent MoffettNathanson research on cable programming, one of the best-performing categories in the last five years has been "non-fiction" programming. … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Jim Nail, a principal analyst at Forrester Research, recently issued a note on the Nielsen-eXelate deal, stating that he believes the move signals Nielsen's … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new report from Media Matters, and a compilation from season-by-season data in TV Dimensions 2015 from TV Dimensions, over the past … Read the whole story
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by Wendy Davis
Aereo might be out of business, but its long-running battle between television broadcasters shows no signs of ending. The bankrupt online video distributor now … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
After viewability and fraud, what's the biggest issue in digital metrics today? Now, I know what you're thinking: "There are other issues in digital … Read the whole story