TVBlog
by Adam Buckman, Featured Columnist
I hardly know where to begin with this review of this new NBC comedy series called "One Big Happy," premiering tonight, March 17 at 9:30 Eastern, so I'll begin at … Read the whole story
by Wayne Friedman
Trying to get closer to what digital media has been delivering and promoting for marketers, CBS says it will provide a performance-based metric "audit" … Read the whole story
by Fern Siegel
Crown Media Family Networks is getting into the production business. The parent of Hallmark Channel and Hallmark Movies & Mysteries is launching Crown Media … Read the whole story
by Erik Sass
Time Inc. is continuing to roll out digital content hubs in new verticals, with the launch of Mimi, a new site that aggregates fashion-related … Read the whole story
by Karl Greenberg
The trio touts the cars by articulating "old wives tales" about diesel, pretty much hitting all the consumer perception pain points: that diesels are … Read the whole story
by Steve McClellan
The Barclays marketer has also served in senior roles at Vodafone and Coca-Cola and several agencies including Lowe Howard-Spink and BBDO Europe and media … Read the whole story
by Erik Sass
There won't be a Hollywood ending for National CineMedia and Screenvision after all. The country's two leading cinema advertising networks are canceling their merger … Read the whole story
by Sarah Mahoney
No longer limited to simple ingredient questions (such as whether a garment is made from 100% organic cotton) "sustainable fashion has come to mean … Read the whole story
by Aaron Baar
With all the concern among families over the use of wireless data these days -- how much should they get? Does it roll over?, … Read the whole story
by Larissa Faw
The marketing firm monitored social media -- largely Facebook and Twitter -- to determine whether social sentiment can indicate a "perfect bracket." Other predicted … Read the whole story
by Tyler Loechner
Triton Digital, an ad tech firm in the digital audio industry, has been acquired by Vector Capital, a tech-focused private equity firm. Terms of … Read the whole story
COMMENTARY
by Fern Siegel
Everyone is getting into the original content game, including E! network. "The Royals" is the cabler's first scripted effort -- and it is a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Apple is getting serious about its own TV service, which would likely provide access to 25 cable and broadcast networks when it begins this … Read the whole story
COMMENTARY
by Gary Holmes
With the final seven episodes of "Mad Men" about to launch on April 5, I recently went back to rewatch the first season of … Read the whole story
COMMENTARY
by Lyndsey Corona
I've always found the propensity to hate on advertising interesting, especially when the biggest haters tend to be the ones that work in the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This is one of those news items that makes you scratch your head and wonder, "Wait, they weren't already doing this? What's wrong with … Read the whole story