TVBlog
by Adam Buckman, Featured Columnist
Earlier this week, TLC announced a new little-people series called "7 Little Johnstons," about a family of seven dwarfs. The 10-episode show is scheduled to premiere on TLC on March … Read the whole story
by Tyler Loechner
Empower MediaMarketing, an independent media agency, this week announced its plans to allow advertisers to buy local broadcast TV inventory via programmatic channels. Empower … Read the whole story
by Tyler Loechner
Several leading publishers throughout the globe have teamed to form the Pangaea Alliance, a digital ad offering fueled by programmatic. Founding partners of Pangaea … Read the whole story
by Erik Sass
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm … Read the whole story
by Aaron Baar
"The ads will all carry [our] 'strong can' theme reinforcing our 'Nation's Strongest LTE Signal' claim," AT&T tells "Marketing Daily." "Similarly, fans will be … Read the whole story
by Karl Greenberg
Pointedly, the new look is also intended to translate much more effectively to different screens. Even the signature orange palette has been altered to … Read the whole story
-
by Amy Corr
Keep your butt crack in your pants. Babies dance for the Honest Company. Let's launch! Read the whole story
by Erik Sass
Nintendo's classic video game character, Donkey Kong, is set to appear in the movie 'Pixels' this summer. The promotion of the new trailer increased … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
It's now mid-March. Do you know when your favorite TV/video shows are on -- and/or when they're coming back in the next year? How … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
With the rise of professional digital video content over the past five years, leading marketers have begun to move all or a portion of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Storygami, a start-up from London, allows a client to present a video to consumers with layers of other material -- charts, graphs, even other … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Apple is getting serious about its own TV service, which would likely provide access to 25 cable and broadcast networks when it begins this … Read the whole story