by Wayne Friedman
The NFL will air an Internet-only national regular-season game next year as a way to test the new TV-video platform. On October 25, a … Read the whole story
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by Wayne Friedman
Former Google executive David Jaye has been named chief marketing officer of NBCUniversal's The Weather Company. Jaye will have marketing, creative and social-media responsibilities … Read the whole story
by Gavin O'Malley
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
by Karl Greenberg
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story
by Aaron Baar
"We had been bantering about the idea that there are moments in history where you see some event live on TV," Valerie Vargas, VP … Read the whole story
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by Larissa Faw
For the second year in a row, the Atlantic 10 conference has teamed up with national branding agency 160over90 to raise the conference's awareness … Read the whole story
by Steve McClellan
The Point of View paper, to be issued Tuesday, will be discussed at Transformation sessions led by Kathleen Brookbanks, COO OMD and Dave Morgan, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Your TV show sucks. I mean, it really sucks. And my friends think so as well. What are you going to do about it?" … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The tide is turning. Once considered merely an "early adopter" offering, over-the-top services are poised to come into their own and earn some big … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
David Carr was on the money about Facebook's plans to host content from major news organizations directly on its own platform. Carr's reportage from … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
After a beta test, Vessel debuted today with an idea that is more audacious than it sounds at first. It expects millions of users … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and … Read the whole story