by Tyler Loechner
Zachary Chapman, VP of digital and publisher sales at ESPN, told the audience at the Programmatic Insider Summit in Scottsdale, AZ. that the sports … Read the whole story
by Wayne Friedman
New over-the-top TV services may endure higher costs, which may raise costs for consumers -- especially when considering packages including major over-the-air broadcasting networks … Read the whole story
by Wayne Friedman
CBS' new hosted "Late Late Show with James Corden" earned strong results, as expected, in its debut outing. "Late Late Show" posted a Nielsen … Read the whole story
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by Tyler Loechner
Mobile ad firm Amobee on Tuesday announced a partnership that will see SonoTrend's TV data technology integrated into the Amobee Exchange. The partnership will … Read the whole story
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by P.J. Bednarski
AOL is letting Roku users to get a first look at the pilot for "Connected," a new reality series AOL otherwise premieres on March … Read the whole story
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by Steve McClellan
Traditional TV business continues as a "real powerhouse," said GroupM's John Montgomery, addressing 4As conference attendees, and is "still the medium of choice for … Read the whole story
by Steve McClellan
From a technology standpoint, said Armstrong, agencies must be up to date with a capability to "plug in" to AOL's platforms on several levels, … Read the whole story
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by Tyler Loechner
Videology, a programmatic video ad platform, has joined FreeWheel's FourFronts program, crafted in the mold of a "programmatic direct" marketplace. The announcement of Videology … Read the whole story
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by Tyler Loechner
Programmatic video ad platform Virool on Wednesday announced the launch of a new in-feed video ad unit for desktop and mobile, including iOS mobile … Read the whole story
by Karlene Lukovitz
The new TV spots will appear on network and cable outlets throughout the Northeast and Mid-Atlantic regions. Two more will debut in April, and … Read the whole story
by Karlene Lukovitz
The new ads from Deutsch L.A. are also satiric, but in a creepier, heavier-handed vein, in which the (no doubt intentionally over-the-top) implication is … Read the whole story
by Larissa Faw
Angie's List and agency Bradley and Montgomery (BaM) are launching a national TV campaign that refreshes the brand's positioning to showcase how the "New … Read the whole story
by Aaron Baar
"We're getting ahead of the paint season a little bit, while consumers are still looking for inspiration," CMO Ron Schuller tells "Marketing Daily." "It … Read the whole story
by Steve McClellan
ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Strong interest in the NCAA College Basketball Tournament has arrived again, in the form of higher TV ratings for early-round games for CBS and … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The final seven episodes of Season 7 of "Mad Men" begin on Sunday, April 5. "Mad Men" proved one of my favorite sayings: "Stars … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The success of Fox's new drama, "Empire," has rightfully attracted much praise and headlines. As the broadcast networks plan their schedules for next season, … Read the whole story