by Tyler Loechner, Joe Mandese
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary … Read the whole story
by Tyler Loechner
Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on … Read the whole story
by Wayne Friedman
Cable networks in a fully a la carte programming TV world would need big price gains from consumers to meet their revenue needs. ESPN … Read the whole story
by Larissa Faw
According to the latest Horizon Media research on cord-cutters, as a group they like to be on the couch at 8 p.m. with the … Read the whole story
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by Wayne Friedman
Now with 26 weeks of the TV season completed, there is a significant tightening of the prime-time viewership race. One big midseason Fox show, … Read the whole story
by Gavin O'Malley
Just weeks after confirming the acquisition of Periscope, Twitter has relaunched the live-streaming app under its little blue wings. The new app lets users … Read the whole story
by Erik Sass
Dr. Pepper is daring Telemundo viewers to "Try Something New" with a new campaign including on-air integrations with popular hosts and celebrities. The on-air … Read the whole story
by Aaron Baar
Central to the campaign is a 60-second commercial that shows off many of the league's top personalities. The spot begins in black-and-white, while a … Read the whole story
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by Amy Corr
Miller Lite launched a 60-second brand spot called "Wonderful World" that encourages Miller Lite drinkers to be themselves. Whether you are bowling, celebrating after … Read the whole story
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by Amy Corr
Expedia launched an ad campaign encouraging travelers to step out of their comfort zone and travel to a destination they have never been before. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Sometimes 'Jerry Springer' is better than 'Mad Men.'" That quote came from Dave Campanelli, senior vp of national TV for Horizon Media, during a … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
This past winter was brutal. With cities like Boston buried under 108 inches of record-breaking snowfall and a couple cold snaps still to come, … Read the whole story
COMMENTARY
by James G. Brooks, Jr., Columnist
Announcing legend John Madden criticized the display for its "lack of respect." On the contrary, Ferrell's stunt is the best publicity baseball has received … Read the whole story
COMMENTARY
by Alvin Bowles, Op-Ed Contributor
Brands and their agencies still have some distance to go on getting their menu plan in place for cross-screen video advertising. We all know … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Now that many more use online content services, getting it fast, without buffering, is a more major goal and challenge. A new report from … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"'Curiouser and curiouser,' Cried Alice." Get ready to go down the rabbit hole and through the looking glass: Facebook is testing "spherical videos," which … Read the whole story
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by Richard Whitman, Columnist
"Mad Men" star Jon Hamm recently completed 30-day stint at Silver Hill Hospital in New Canaan, Connecticut for alcohol addiction. Read the whole story