by Joe Mandese
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Wednesday announced a partnership with Discovery Communications, the large pay-TV programmer that's home to … Read the whole story
by Katy Bachman
Advertisers shouldn't assume that gridlock on Capitol Hill will stop lawmakers from limiting the advertising tax deduction. The ability of a company to deduct … Read the whole story
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by Wayne Friedman
With continued strong results at AMC, the cable network will give its president Charlie Collier some added new responsibility -- with SundanceTV. Collier, president … Read the whole story
by Erik Sass
Amid growing concern about social issues in sports, including the obstacles faced by LGBT athletes, "Sporting News" is helping foster diversity in athletics through … Read the whole story
by Karlene Lukovitz
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated in a cayenne and Tabasco pepper marinade) includes a 30-second TV spot starring … Read the whole story
by Gavin O'Malley
Continuing to experiment at the intersection of mobile and video, Facebook is rolling out Riff -- a new app that lets friends collaborate on … Read the whole story
by Karlene Lukovitz
Denny's will support the DreamWorks partnership with in-store marketing, as well as a custom-animated national 15-second TV spot that uses the characters to promote … Read the whole story
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by Amy Corr
Ever wish you had an office chair that would drive you to your next meeting or make a sudden turn so you could avoid … Read the whole story
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by Amy Corr
The latest TV campaign for Lowe's shows a man whose confidence was boosted so much by installing a bathroom sink by himself, he gets … Read the whole story
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by Amy Corr
I have a hard time understanding perfume ads for adults, but I get the gist of Fetch by Fetch, a poofume for dogs. The … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You believe you have a good show that people want to watch. So, why run it during the time most people are asleep? NBC … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
According to the 2014 Adobe Inaugural Report, released a few days ago, TV Everywhere is really starting to catch on (finally), but many people … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new Moody's report, "High Yield Cable's Broadband Still Effective Defense Against Over-the-Top Siege," says cable has a few good years to come. That's … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Your kids don't watch TV the way you do. But then again, you probably don't watch TV the way you did a few years … Read the whole story
COMMENTARY
by Alison Hill, Columnist
As a person in recovery, I'm an avid fan of shows like "Mom," "Intervention" and "Private Practice." They seem to "get" addiction and recovery, … Read the whole story