by Joe Mandese
In what could be the first material sign that even network prime-time TV is not immune from the physical laws of a rapidly expanding … Read the whole story
by Wayne Friedman
The top 10 cable networks took a general dip in overall prime-time viewers in the first quarter of 2015 versus the same period a … Read the whole story
by Wayne Friedman
NBC continues to claim major late-night dominance and big headlines when it comes to the still high-flying "Tonight Show with Jimmy Fallon." But ABC … Read the whole story
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by Wayne Friedman
Eight top companies -- CBS, Walt Disney, Discovery Communications, 21st Century Fox, Time Warner, Viacom, AMC Networks and Scripps Networks Interactive -- are expected … Read the whole story
by Laurie Sullivan
There were 545 merger and acquisition transactions in the media, information, marketing, software and tech-enabled services sector announced in the first quarter of 2015, … Read the whole story
by Tanya Gazdik
"We looked outside of the traditional types of campaigns HVAC manufacturers usually employ," Allen Evans, manager, interactive communications at Lennox, tells "Marketing Daily." "The … Read the whole story
by Karlene Lukovitz
The latest example is "Jared's Journey," a new 30-second TV spot/video that updates Fogle's personal story, and is the driver for a weight/health-related social … Read the whole story
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by Amy Corr
Honda's latest car, Honda HR-V SLF, targets millennials with 10 selfie cameras strategically placed throughout the vehicle to capture every moment of the day, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox has ordered a six-episode event series for "The X Files," and NBC has announced a straight-to-series order for a "Coach" revival starring Craig … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In May, the broadcast networks will be unveiling their new programming and prime-time schedules for next season. But in March and April, cable networks … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
At lunch the other day, a shaman I know brought up the topic of the implosion in recent years of upfront-like events hosted by … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Ever since Twitter caught fire at the South by Southwest forum eight years ago, SXSW has been the go-to forum not only for the … Read the whole story
COMMENTARY
by Alison Hill, Columnist
As a person in recovery, I'm an avid fan of shows like "Mom," "Intervention" and "Private Practice." They seem to "get" addiction and recovery, … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
In the clip force-fed to me, Pandora Pulse "gets real" with SXSW marketing dignitaries about selling to Millennials. Much in the same manner that … Read the whole story