by Wayne Friedman
Turner Broadcasting cable networks continues to score strong viewing marks for its coverage of the NCAA College Basketball Tournament. One of its "Final Four" … Read the whole story
by Wayne Friedman
There is a calm before the TV storm: broadcast TV season finales start up in earnest next month. All this as NBC hopes for … Read the whole story
by Adam Buckman
For CMT, the upfront message seemed to be: Country music is growing in mainstream popularity, which is why CMT should be on any advertiser's … Read the whole story
by Erik Sass
The Enthusiast Network is moving to expand its digital video offerings with the acquisition of Torque.TV, an online media company that will provide motorsports … Read the whole story
by Laurie Sullivan
Hostage photos shared on YouTube and Twitter taken during an armed siege last week prompted a Turkish court to order blocks on the video … Read the whole story
by Sarah Mahoney
The collection includes cosmetics, with exclusive L'Oreal lipsticks and Essie nail polishes. A print campaign -- which is a departure for Target, featuring the … Read the whole story
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by Thom Forbes
Universal's "Fast and Furious 7" lived up to its name over its opening weekend, busting out with the largest opening ever in April for … Read the whole story
by Laurie Sullivan
Online video advertising has become one of the hottest media on desktop and mobile, and Innovid plans to leverage that opportunity with a recently … Read the whole story
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by Amy Corr
This simple black-and-white ad will break your heart. Alzheimer's is a disease that is growing worldwide, but donations to Alzheimer's non-profit organizations in Venezuela … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In an age of more over-the-top (OTT) services and possible big-time disruption from consumers being allowed to pick and choose what TV networks they … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic television may be several years from full maturity, but it's an expanding segment of the market. Perhaps nothing indicates that more than the … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
This past winter was brutal. With cities like Boston buried under 108 inches of record-breaking snowfall and a couple cold snaps still to come, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The first-ever YouTube March Madness channel--the one the NCAA operates--has attracted 4 million views in two months; altogether March Madness video accounted for 22 … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile video is exploding. But most users prefer most of their content on bigger screens. The trick is knowing when content type and situation … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
AOL's new "2 Point Lead" a is short-short online video featurette that will generate a new episode at 2 p.m. Eastern every day, starting … Read the whole story