by Wayne Friedman
Major restructuring at Viacom has resulted in a big $785 million write-down, the company announced on Monday. Viacom has announced that three of its … Read the whole story
by Wayne Friedman
The three major broadcast networks continue to see a rising median age for their prime-time viewers -- now 57 -- which could be an … Read the whole story
by Aaron Baar
"[Pay-TV providers] either need to integrate OTT services or offer similar [independent OTT] technologies," Eric Abbruzzese, research analyst for ABI, tells "Marketing Daily." "Those … Read the whole story
by Fern Siegel
Time Inc has dived into the Spanish-language TV arena, in collaboration with Telemundo, a division of NBCU. Debuting April 11, "SOS: Salva Mi Casa," … Read the whole story
by Laurie Sullivan
Several consumer groups are speaking out about the way that Google's new YouTube Kids app intermingles commercial and user-generated content with entertainment geared for … Read the whole story
by Larissa Faw
Country Time Lemonade is once again returning to TV to connect with viewers who saw the last TV spots as children and who are … Read the whole story
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by Thom Forbes
On the eve of the favorably received Samsung Galaxy S6 rollout Friday, the company released preliminary first-quarter results yesterday with earnings that were better … Read the whole story
by Laurie Sullivan
Hulu's streaming video service has launched a Gif search engine powered by Tumblr that allows people to search and discover TV-related GIFs by Shows, … Read the whole story
by Tyler Loechner
Teads, a supply-side platform (SSP) for video advertising, on Tuesday announced the appointment of Jason Barnett as head of programmatic. He will oversee new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Getting closer to your favorite media content/TV programming has never been easier. For example, Nashville-based Rabble.TV allows TV watchers to create their own audio … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile video is exploding. But most users prefer most of their content on bigger screens. The trick is knowing when content type and situation … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic television may be several years from full maturity, but it's an expanding segment of the market. Perhaps nothing indicates that more than the … Read the whole story
COMMENTARY
by Theresa Trevor
When consumers share content, ask for or provide referrals, or reference positive or negative experiences, there doesn't have to be some deep, complicated, sub-consciously … Read the whole story
COMMENTARY
by Josh P. Stivers
Mobile video advertising is growing more rapidly than any other digital ad format. And yet advertisers running mobile video ad campaigns are increasingly frustrated … Read the whole story
COMMENTARY
by Katie Meier
In San Francisco, where you would believe everything is zooming toward the digital, humanless, software-based solution, long-term thinking is sideswiping speed. It's a slow … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Many YouTube videos are now being delivered via a new open-source codec, VP9, that cuts the video size in half and improves the quality … Read the whole story