TVBlog
by Adam Buckman, Featured Columnist
It's especially important to note the arrival of "Nurse Jackie" for its seventh and final season. This is one of those shows that tends to fly a wee bit under … Read the whole story
by Wayne Friedman
Amid strong TV ratings, the NCAA College Basketball Championship game pulled in an estimated $153.4 million in advertising revenue on CBS -- part of … Read the whole story
by Adam Buckman
USA Network has unveiled a handful of new shows focused on brave, heroic central characters. The network also talked about Donny Deutsch. The famed … Read the whole story
by Laurie Sullivan
Google's YouTube has added interactive cards to its skippable TrueView video ads, giving marketers the option to include more information as overlays on video … Read the whole story
by Wayne Friedman
Traditional cable and network TV content continues to heavily influence digital in-stream video media prices, according to a new report. Many of the highest … Read the whole story
by Erik Sass
YouTube Kids, a new video app targeting children with a range of age-appropriate programming, is catching flak from a coalition of children's and consumer … Read the whole story
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by Tyler Loechner
The E.W. Scripps Company, an independent TV broadcaster, on Tuesday announced it has tapped SpotXchange to sell its digital video ad inventory across desktop … Read the whole story
by Sarah Mahoney
The ads are just as memorable for what they lack (like the words, plus size) as what they've got: Beautiful women unapologetically flaunting their … Read the whole story
by Aaron Baar
The reality program features "Inside the NBA" analyst Kenny Smith and his family. The deal will include sponsorship across multiple screens (including a digital-first … Read the whole story
by Joe Mandese
For the second year in a row, Omnicom's BBDO Worldwide unit ranked as the world's "most effective" agency network, according to Effie Worldwide, a … Read the whole story
COMMENTARY
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Though we would like it to be, "Mad Men" is not really about advertising. Instead, it's about the death of the American Dream, using … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Pete Moran has been in cable sales for over 30 years, including stints in addressable advertising. Now as chief revenue officer for eMediaTRADE, he … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV providers continue to offer up the fascination of new digital technologies. But the reality can be different, with glitches rubbing the shine off … Read the whole story