by Wayne Friedman
CBS' digital Web-based TV service, CBS All Access, has signed a number of deals with its traditional TV affiliates. Twelve TV station groups in … Read the whole story
by Wayne Friedman
Sinclair Broadcast Group and Visible World will work on a programmatic system to aggregate impressions across Sinclair's 161 stations. The platform called Audience Network … Read the whole story
by Wayne Friedman
Growing over-the-top TV services could hit 100 million global subscribers this year. New research from Ovum says that OTT services will get into 6% … Read the whole story
by Tyler Loechner
Marketers from all corners of the ad industry are turning to programmatic ad technologies, and as we move closer toward the Internet of Things, … Read the whole story
by Larissa Faw
Non-official sponsor McDonald's proved to be the most "consumed" and "seen" brand in association with March Madness, according to research from Amobee Brand Intelligence, … Read the whole story
by Steve McClellan
It's the first new client win for UEG since the formation of the joint venture agency last year by Edelman and United Talent Agency. … Read the whole story
by Karlene Lukovitz
Vodafone jumped to second place, bumping McDonald's down to third in the global brands ranking. Pepsi and Movistar rank fourth and fifth, respectively, followed … Read the whole story
by Karl Greenberg
In the pickup truck category, Ford wins a Brand Image award for best overall truck for its F-Series line. Ford has now been ranked … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The coming onslaught of over-the-top TV services would seem to finally bring "disruption" to the long-time content and pay TV provider model. Still, looking … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Consumer use of connected TVs is continuing to grow quickly. More than 22 million so-called smart TVs are now in broadband homes, a big … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
"Pulp Fiction" had many great scenes between Jules and Vincent in Quentin Tarantino's classic film. In the above scene, Vincent, played by Travolta, talks … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With March Madness officially over, data from ad campaigns run during the games is now rolling in. Extreme Reach, a Needham, Mass. digital media … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If more than half of all Web content is consumed on a mobile device, why does the channel only get just under a quarter … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The video world is abuzz about YouTube's plan to start a premium, commercial-free pay YouTube, possibly starting this year. If you have 1 billion … Read the whole story