by Wayne Friedman
First-quarter U.S. domestic national TV advertising still appears to be "disappointing," according to one analysis. National TV advertising is forecast to dip 8.6% in … Read the whole story
by Tyler Loechner
WideOrbit, an ad management software firm that has been making a name for itself as a programmatic TV tech provider of late, on Monday … Read the whole story
by Laurie Sullivan
YouTube's Ad Leaderboard took a turn in March, racking up 166.2 million minutes watched for the top 10, up 8% compared with February. Overall, … Read the whole story
by Larissa Faw
"Game of Thrones" continues to be HBO's biggest hit. While the series accounted for 19% of all HBO-related online awareness between March 9-April 8, … Read the whole story
by Wendy Davis
Siding with AMC, a federal judge has dismissed a lawsuit accusing the company of violating a video privacy law by disclosing information about users … Read the whole story
by Joe Mandese
On the heels of last February's Omnicom downgrade, Wall Street analysts are lowering ratings for most big agency holding companies, with one attributing the … Read the whole story
by Tanya Gazdik
The documentary-style series features celebrities such as San Diego Padres pitcher Tyson Ross reflecting on the impact their adopted pets have had on their … Read the whole story
by Sarah Mahoney
Hancock -- a longtime sponsor of the Boston Marathon -- is previewing the plan at the Marathon Expo. The Expo, where runners in the … Read the whole story
by Karl Greenberg
Bibie Wu, VP at parent Sun Products, tells "Marketing Daily" that, while Snuggle vies with brands from the likes of P&G, there is growth … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The biggest U.S. cable operator, Comcast Corp., would like to see many more episodes of TV network shows available on pay TV providers' on-demand … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google's YouTube is making another concerted effort to jump into the subscription video-on-demand market -- offering consumers an ad-free version of its mostly user-generated … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Rich Greenfield, analyst for BTIG LLC in New York, predicts that cable companies will all begin offering OTT packages as online viewing gets more … Read the whole story
COMMENTARY
by Walt Horstman
As the TV upfront season begins in earnest this year, many agencies and their clients are asking central questions about programmatic TV. "How does … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Even as Twitter get most of the media and marketing attention as a second-screen experience, Facebook is far and away the most popular platform … Read the whole story