by Steve McClellan
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
by Wayne Friedman
Longtime ESPN senior advertising/marketing executive Sean Bratches is departing the sports media company. Some of his key accomplishments include starting up the first live, … Read the whole story
by Karlene Lukovitz
The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by … Read the whole story
by Sarah Mahoney
The campaign, this year's version of the 26-year-old "Fabric Of Our Lives" effort, is themed "Cotton. It's Your Favorite for a Reason." In addition … Read the whole story
by Steve McClellan
The recently launched studio will produce 12-15 films annually and says it plans to spend $350 million to $400 million annually on ads to … Read the whole story
by Erik Sass
The promotion of HBO's new standalone streaming service, HBO Now, allowed the brand to sustain a high level of digital engagement over the weekend. … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Nielsen has recently published a study called "Screen Wars: The Battle For Eye Space In A TV-Everywhere World," and it is fascinating. First of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Mobile screens where people can pick and choose their TV, movie, other video content would seem the answer to many folks' needs. It's personal, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A large majority of American adults use mobile devices or computers while watching TV, and a big part of this multiscreen activity is devoted … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Comcast's proposed $45 billion merger with Time Warner might run into a significant roadblock, Bloomberg reports. Antitrust lawyers with the Department of Justice reportedly … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
When it comes to determining whether TV viewing is shifting, I much prefer to rely on Nielsen data and its Total Audience Report than … Read the whole story
COMMENTARY
by Walt Horstman
TV audience buying is only half the story of programmatic TV. The other half is technology automation. And the good news is that the … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Maybe it's the pique or impertinence that comes with advancing age, but I'm having a harder time digesting content in which the laws of … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to … Read the whole story