TVBlog
by Adam Buckman, Featured Columnist
As "Mad Men" winds down to the end on May 17, a new series about the advertising business arrives to take its place. It's the anti-"Mad Men" -- so much … Read the whole story
by Adam Buckman
MTV put on an upfront presentation distinguished by the grossest opening seen so far in this upfront season. On screen, media and advertising reps … Read the whole story
by Wayne Friedman
Netflix continues to have a major impact on TV viewing -- its viewing hours, in relation to traditional TV viewing, are now double the … Read the whole story
by Joe Mandese
At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media … Read the whole story
by Gavin O'Malley
On the heels of healthy quarterly earnings, Facebook is rolling out Anthology -- a new effort to partner publishers with brands in search of … Read the whole story
by Karl Greenberg
Wonhong Cho, Hyundai Motor Company EVP marketing, says the program expands upon a course of action the company has been taking since 2013, when … Read the whole story
by Joe Mandese
At a time when tensions are rising between advertisers and their agencies over unclear or undisclosed forms of media compensation, the Association of National … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While not completely moving to "a la carte" programming, Verizon FiOS "Custom TV" plan essentially allows traditional TV customers to break down their big … Read the whole story
COMMENTARY
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For stakeholders in the television ecosystem, the impact of streaming viewing is the mystery of the year - probably the decade. Their biggest concern … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Comcast, which is still trying to convince regulators to approve its $45 billion merger with Time Warner Cable, is now facing questions about whether … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Advertisers now know it's sometimes good for them to show a point of view about social trends, like the LGBT lifestyle, but it still … Read the whole story