by Adam Buckman
Jason Brist, Outdoor Channel's executive vice president of advertising sales, sent a simple message to advertisers: "There is no one in the outdoor industry … Read the whole story
by Adam Buckman
The centerpieces of A&E's upfront presentation Thursday night in New York were the announcements of two epic miniseries that would air across multiple networks … Read the whole story
by Wayne Friedman
Viacom says its three-year plan to grow "non-Nielsen" measurement-attached advertising revenues to half of all its ad activity is seeing steady results -- including … Read the whole story
by Erik Sass
In the digital media era, magazine publishers are also video networks, and one of the biggest publishers is aggressively expanding its programming offerings. At … Read the whole story
by Wayne Friedman
New video technology is yielding more overall TV-video viewing and more group TV viewing. Smart TVs remain the preferred viewing screen in homes with … Read the whole story
by Wayne Friedman
Crown Media Holdings -- home of the Hallmark Channel and the Hallmark Movies & Mysteries -- continues to outperform the overall cable TV advertising … Read the whole story
by Laurie Sullivan
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising … Read the whole story
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by Wayne Friedman
On the heels of its merger deal ending, Time Warner Cable showed improved revenue -- and somewhat surprisingly, an increase in video subscribers in … Read the whole story
by Karl Greenberg
The ads will also run on May 7 and the May 14 season finale. There are also four 10-second "snackable" spots featuring Keen that … Read the whole story
by Erik Sass
With the U.S. Hispanic population growing by leaps and bounds, advertisers are ramping up Hispanic ad spend to keep pace, to the benefit of … Read the whole story
by Karlene Lukovitz
The ads, which will run on television during prime time through the May sweeps period, are backed by an original, folksy song, "To Love … Read the whole story
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by Amy Corr
The Subaru BRZ is a sexy, affordable sportscar that will trick the paps into thinking you are a celebrity worth chasing. The average person … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A big theatrical movie season seems to be upon us -- with new releases from major franchises like "Avengers: Age of Ultron." This comes … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Now that the first (and only?) valedictory interview with David Letterman has been published, I wanna be the first writer-type person to attempt -- … Read the whole story
COMMENTARY
by Alvin Bowles, Op-Ed Contributor
This is arguably the most competitive time in the world of short-form and long-from video content. We see traditional media companies - all the … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Yes, this one will be a meal at a restaurant on 45th and Broadway: overpriced and overcooked. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
At its NewFront presentation, it announces a formal relationship with Starcom MediaVest to identify emerging artists, and unveils a new branded entertainment arm. And, … Read the whole story
COMMENTARY
by Ryan Pamplin
Out of the billions of digital video ad impressions measured each year, about one in four are presented below the fold, muted or stuffed … Read the whole story