TVBlog
by Adam Buckman, Featured Columnist
If you can be guaranteed of anything in this ever-changing media world, it's that the upfront presentations being held next week in New York by the Big Four broadcast networks … Read the whole story
by Wayne Friedman
National TV advertising may be taking a surprising turn -- slightly upwards. First-quarter estimates are tracking 3% higher, hitting $10.9 billion, excluding comparisons which … Read the whole story
by Wayne Friedman
On the verge of the big upfront buying season, CBS network's first-quarter advertising revenues remained in a weak range. This upfront selling season, CBS … Read the whole story
by Tyler Loechner
Placemedia, a supply-side platform (SSP) for linear television, on Thursday announced it will offer programmatically sold inventory at the the TV upfront. The "programmatic … Read the whole story
by Larissa Faw
This year's campaign also has some extra firepower from its new relationship with Starcom MediaVest Group's Spark. The Publicis-owned agency is providing its services … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Do content scarcity issues continue going into this upfront? Need to have CBS'"Big Bang Theory," or NBC's "The Voice"? Some would say yes -- … Read the whole story
COMMENTARY
by OMMA Editors
Appy Awards Television/Video App, MLB.com At Bat Read the whole story
COMMENTARY
by Walt Horstman
Network groups' increasing investments in TV audience data suggest that this is not a passing fad -- and may soon become the lingua franca … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
New to the NewFronts, Endemol Beyond entered with a splash, touting its new Michelle Phan-backed Icon channel, introducing another suite of offerings for boy/sports … Read the whole story
COMMENTARY
by OMMA Editors
Appy Awards Television/Video App, Reuters TV Read the whole story
COMMENTARY
by OMMA Editors
Appy Awards Television/Video App, Vidoozi Read the whole story
COMMENTARY
by Mallory Russell
Last year, the ad world had three major sporting events to rally around: the Super Bowl, the Winter Olympics, and the World Cup. This … Read the whole story