by Wayne Friedman
Amid a lackluster national TV network advertising market, ABC has maintained a somewhat even keel this season -- in ratings and revenue -- as … Read the whole story
by Adam Buckman
NBC's programming strategy for next season seems to be a combination of top stars, live events, and dramas that grow more complex every year. … Read the whole story
by Adam Buckman
The most notable part of Fox's fall programming plans would appear to be the network's decision to completely remake the Tuesday night lineup. Not … Read the whole story
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by Steve McClellan
The new platform will utilize data from IPG's Audience Measurement Platform including data related to targeting, purchases, and TV viewership. TubeMogul will supply the … Read the whole story
by Joe Mandese
AOL, which was once tied in an ill-fated marriage to a telecommunications giant, is tying the knot once again. This time it's Verizon, which … Read the whole story
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by Wayne Friedman
TV networks may be feeling a little better about national TV advertising in this first quarter -- but that's mostly because it isn't up … Read the whole story
by Joe Mandese
Disney this morning announced a restructuring of its ESPN and Disney Media Networks units sales organizations, giving ESPN President-Global Sales & Marketing Ed Erhardt … Read the whole story
by Karlene Lukovitz
This year's expanded, $12-million campaign began with television, print and digital ads that ran through the first quarter. It will continue with a three-month … Read the whole story
by Aaron Baar
The spot will run on networks such as E!, MTV, Vh1, Bravo and FX, which were chosen because they have audiences that are at … Read the whole story
by Tanya Gazdik
"In bringing his unique flair and personality to the role, Kristofer [Hivju from 'Game of Thrones'] has nailed it," Josh Lesnick, executive vice president … Read the whole story
by Karl Greenberg
The report estimates that 33.9% of local automotive advertising budgets is spent on over-the-air television, and another 1.7% on TV online advertising. But automakers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"In many ways, Jimmy Fallon is the face of NBC," said Bob Greenblatt, chairman of NBC Entertainment, during its upfront presentation on Monday. What … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Ironically, even as TV was supposedly promoting traditional virtues, it was also undermining them with its glorification of the individual. The small screen has … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The 18-49 demographic will still drive a lot of advertising business this upfront. But how long can this last? Age and gender will really … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The 14- to 24-year-old segment of media consumer have left the tribe. They are unimpressed by our old totems and rituals. Read the whole story
COMMENTARY
by Caroline Wilson
Over the past few weeks as my eight-months-pregnant self stood in long lines with marketing cohorts waiting for each Digital Newfront presentation to open … Read the whole story

COMMENTARY
by Tyler Loechner, Staff Writer
The quality of digital advertising has been top of mind of late, but which key metrics -- such as viewability, click-rates and completion rates … Read the whole story