TVBlog
by Adam Buckman, Featured Columnist
Can we do away with all the seat-saving at the upfronts, please? There, I said it -- and hopefully it's something that many are thinking in the wake of the … Read the whole story
by Joe Mandese
Whenever two audience measurement services operate in the same media marketplace it is not unusual for them to produce different tallies, but usually those … Read the whole story
by Adam Buckman
NBC's cable networks brought the curtain down on TV's upfront season Thursday night with an emphasis on bigness. "Our networks have more premium content, … Read the whole story
by Wayne Friedman
Veteran senior TV advertising executive Chris Raleigh has been named chief commercial officer of Placemedia, a Viamedia's supply-side programmatic platform for linear TV. Placemedia … Read the whole story
by Wayne Friedman
Merger and acquisition deals among communications-media-entertainment companies dropped to their lowest level in two years. The first quarter witnessed 198 deals -- due to … Read the whole story
by Karlene Lukovitz
The brand's new packaging, debuting this month, now includes a prominent area on the front label where each individual mix's specific nutritional benefits and … Read the whole story
by Karl Greenberg
In the new ads, Arnett is a dad. But he's a dad surrounded by engineers in white coats. They are Bridgestone engineers who have … Read the whole story
-
by Thom Forbes
Sound the John Philip Sousa. In time for the traditional Memorial Day and July 4 celebrations at the local fast-food joint, Carl's Jr. and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big TV viewing still revolves around well-known brand names: "Big Bang Theory," "Scandal," "The Voice," and "Modern Family." But will they or others translate … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Government advertising: your tax dollars at work. I always figure that when advertising of any sort occurs -- even subtle messaging -- someone gets … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Consumers seem to hate online ads more than they hate TV commercials. Nigel Hollis at Millward Brown has a good theory about why that … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Netflix, Etsy and Kickstarter are among the roster of companies lining up to support the Federal Communications Commission in its upcoming net neutrality battle … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Grappling with the eternal question of how accurate "Mad Men" has been at reflecting the real ad biz, leading creators focused on the industry's … Read the whole story