TVBlog
by Adam Buckman, Featured Columnist
David Letterman's farewell show, airing tonight on CBS, had better be a work of staggering genius if Letterman is to live up to all the praise that has been showered … Read the whole story
by Wayne Friedman
Global digital TV homes will continue to soar in numbers in the next few years. While North America will show only modest growth, U.S.-based … Read the whole story
by Steve McClellan
In the U.S. last year, 21st Century Fox spent $770 million in measured media, according to Kantar. Incumbents include Publicis Groupe's Zenith Media and … Read the whole story
by Wayne Friedman
With only two reporting days left of the 2014-2015 season, NBC and CBS will again make claims to be the best-performing TV networks. NBC, … Read the whole story
by Larissa Faw
The initiative features fully-custom audio-activated installations in eight New York subway stations, featuring 77 digital kiosks that make Lifetime the first marketer to use … Read the whole story
by Aaron Baar
The duo, who previously appeared in a campaign for Samsung Mobile, are now in a campaign for Samsung's home appliances, showing how the company's … Read the whole story
by Karl Greenberg
Bridgestone Americas has launched parallel campaigns for its Firestone brand. The first shines a spotlight on Firestone Complete Auto Care, and its Firestone auto … Read the whole story
COMMENTARY
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Just when you thought the show was not about advertising, they drag you back in. Well, at least Don didn't wake up with Bob … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
So, Don Draper is now history. Well, actually, he's always been history. He started and finished as a half-century look back at what advertising … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A Nielsen study measured average Twitter activity for new episodes of 457 English- and Spanish-language prime-time series programs. It found that eight program characteristics … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic television is slowly taking shape -- with nearly everyone involved in data-driven TV ad-trading hammering home how early in the process it is … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
For the third time in three years, Comcast and CenturyLink have taken a battle about ads for broadband service to the Better Business Bureau's … Read the whole story