TVBlog
David Letterman's final "Late Show" was self-indulgent and over-long, but you might also say he earned the right to take as much time as he needed to say his good-byes. … Read the whole story
Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen … Read the whole story
The U.S. ad marketplace declined 9.9% in April, according to a new dynamic market index of Madison Avenue's media trading volume. The index, called … Read the whole story
Two major cable TV providers witnessed sharp hikes in stock prices on Wednesday. Cablevision Systems witnessed a major 18% rise to $24.73, due to … Read the whole story
Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. In "We Love Sweat," which is perfectly voiced by … Read the whole story
California Realtors has launched a "Long Story" ad campaign that takes typically short stories and drags them out. Read the whole story
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In the '90s, the broadcast networks wanted to start up their own advertising lobbying organization to combat cable TV, which was viewed for many … Read the whole story
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The upfront is just getting started and already there are prognosticators reporting that the decline in revenue will continue from last year. Agency execs … Read the whole story
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For the third time in three years, Comcast and CenturyLink have taken a battle about ads for broadband service to the Better Business Bureau's … Read the whole story
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In what FreeWheel calls "the new living room," which is just wherever you are, live viewing is up 140% over a year ago and … Read the whole story
- COMMENTARY
If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at … Read the whole story
