TVBlog
by Adam Buckman, Featured Columnist
What's replacing "Letterman" on CBS? Bet you didn't know this, but it's not Stephen Colbert -- it's "The Mentalist"! No sooner had David Letterman closed up shop on CBS Wednesday … Read the whole story
by Wayne Friedman
David Letterman pretty much ended up where he started on CBS with big TV ratings, dominating all late-night TV and pulling in many entertainment … Read the whole story
by Wayne Friedman
Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts … Read the whole story
by Wayne Friedman
Despite slipping traditional video subscriber growth, the global value of pay TV services grew by mid-single-digit percentages in 2014 -- and will continue to … Read the whole story
by Aaron Baar
"What we've heard from our customers was that they don't want a lot of finger-pointing [in advertising], but they don't mind comparison," Cindy Matthews … Read the whole story
by Karl Greenberg
The new message is embodied in a television, in-cinema, print, out-of home and digital campaign that -- rather like the effort that introduced the … Read the whole story
by Tanya Gazdik
"The campaign is aimed at pet parents who, like Eukanuba, are also dedicated to providing the most astounding lives for their dogs," Javier Neves, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cable TV operators -- now facing stuff competition from new digital platforms -- might find their job easier if a new Federal Communications Commission … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
David Letterman signed off last night, and in his last weeks on the air, spoke about how he just didn't have the feel for … Read the whole story
COMMENTARY
by Joe Mandese
There probably isn't a more cluttered and confusing part of the media marketplace right now than the technology supply chain. Check out this Lumascape-like … Read the whole story
COMMENTARY
by Kevin Lange
The moment has arrived for "in-the-moment" video. For the most part, the videos that break out to go viral or become memes are typically … Read the whole story