What's replacing "Letterman" on CBS? Bet you didn't know this, but it's not Stephen Colbert -- it's "The Mentalist"! No sooner had David Letterman closed up shop on CBS Wednesday … Read the whole story
David Letterman pretty much ended up where he started on CBS with big TV ratings, dominating all late-night TV and pulling in many entertainment … Read the whole story
Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts … Read the whole story
Despite slipping traditional video subscriber growth, the global value of pay TV services grew by mid-single-digit percentages in 2014 -- and will continue to … Read the whole story
"What we've heard from our customers was that they don't want a lot of finger-pointing [in advertising], but they don't mind comparison," Cindy Matthews … Read the whole story
The new message is embodied in a television, in-cinema, print, out-of home and digital campaign that -- rather like the effort that introduced the … Read the whole story
"The campaign is aimed at pet parents who, like Eukanuba, are also dedicated to providing the most astounding lives for their dogs," Javier Neves, … Read the whole story
Cable TV operators -- now facing stuff competition from new digital platforms -- might find their job easier if a new Federal Communications Commission … Read the whole story
David Letterman signed off last night, and in his last weeks on the air, spoke about how he just didn't have the feel for … Read the whole story
There probably isn't a more cluttered and confusing part of the media marketplace right now than the technology supply chain. Check out this Lumascape-like … Read the whole story
The moment has arrived for "in-the-moment" video. For the most part, the videos that break out to go viral or become memes are typically … Read the whole story