TVBlog
by Adam Buckman, Featured Columnist
NBC's "Aquarius" is an exercise in making a terrible chapter in the history of American crime palatable for a young, modern, squeamish audience for whom the 1960s is as remote … Read the whole story
by Wendy Davis
Advocacy group Free Press is warning that Charter's proposed $56.7 billion acquisition of Time Warner, combined with Charter's acquisition of Bright House Networks, could … Read the whole story
by Wayne Friedman
Total day commercial ratings among broadcast networks continue to decline among some key viewers this past season. Season-to-date total day C3 ratings (commercial ratings … Read the whole story
by Wayne Friedman
NBCU has hired digital advertising veteran Denise Colella as senior vice president of advanced advertising products and strategy within its advertising sales unit. Colella … Read the whole story
by Wayne Friedman
Now more than half of all U.S. TV homes have at least one TV set connected to the Internet. Some 56% of all U.S. … Read the whole story
by Sarah Mahoney
The "Longer days are for..." campaign, created in-house, includes pre-roll video, digital radio networks, and this year, "a healthy amount of outdoor advertising," Vermont's … Read the whole story
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by Thom Forbes
Four sports marketing executives and a broadcaster from the U.S. and South America were charged with racketeering, wire fraud and money laundering conspiracies along … Read the whole story
by Karlene Lukovitz
The TV creative and videos, including behind-the-scenes footage, are being featured on the campaign's Web Site and social media (the social channels encourage sharing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You've got to hand it to Apple -- always looking for that extra media wrinkle. The company isn't just looking to relaunch Apple TV … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The majority of scripted television shows focus on one of two big topics: 1) the family or 2) the workplace. That's a lot of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic television has been picking up steam in recent months. Supply-side platforms supporting automated TV selling have been cropping up and raising funds, an … Read the whole story
COMMENTARY
by Greg Manago
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," Season Five. Here's … Read the whole story