TVBlog
by Adam Buckman, Featured Columnist
Two thoughts came to mind while I was watching the first episode of "UnREAL": First, surprise, mixed with a wee bit of prudish disgust over what they're getting away with … Read the whole story
by Joe Mandese
The amount of time people spend consuming media continues to expand, raising serious questions about opportunities and consequences for brands competing for consumer attention … Read the whole story
by Wayne Friedman
AMC's "The Walking Dead" -- already getting top honors as the best-rated 18-49 viewer show on TV -- also has the top spot when … Read the whole story
by Karl Greenberg
The target is successful, business-minded people who are likely to be active in sports, eager to try new technology and inquisitive about new tech. … Read the whole story
by Karlene Lukovitz
The brand's steak "authority" is being dramatized by urging consumers to sign an online petition to make steak America's "first official food." The petition, … Read the whole story
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by Amy Corr
The latest Samsung ads starring Kristen Bell and Dax Shepard feature a functional array of Samsung products and leave viewers yearning for Bell and … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
So the advertisers have abandoned TLC's "19 Kids and Counting" en masse following revelations that no more than 18 of the super-Christian offspring managed … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While many things have radically changed in the TV/media content world, at least one fact is certain: TV advertisers still have no problems leaving … Read the whole story
COMMENTARY
by Rick Herman
The next wave of online video ads-an instant ad-to-purchase model-will be truly revolutionary. This strategy will allow consumers to see an ad, and instantly … Read the whole story
by Tyler Loechner
A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. … Read the whole story
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by Richard Whitman, Columnist
Carl's Jr. CEO says that his ads "cut through the clutter" and appeal to the younger male audience the brands seek. Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Chris Anderson's tome, "The Long Tail: Why the Future of Business is Selling Less of More" (2006), wrestled the "long tail" distribution concept from … Read the whole story