TVBlog
A beard-shaving bit? Is this all Stephen Colbert could come up with for his CBS debut? Although his new "Late Show" won't premiere until Sept. 8, the Colbert era at … Read the whole story
The largest U.S. cable operator, Comcast Corp., continues to acquired advanced advertising technology companies -- now with the purchase of Visible World. The technology-based … Read the whole story
The U.S. advertising market is expected to maintain its modest low single-digit percentage growth rate over the near term -- with the TV ad … Read the whole story
Launching a new advertising system, based on what it claims is the "largest footprint of linear TV inventory," Simulmedia is starting a new data-driven … Read the whole story
Big Data may be all the rage for almost all businesses these days. But that's where the work begins for marketers in choosing the … Read the whole story
MTV secured a spot on the leaderboard with a 6% increase in digital engagement. The brand topped Facebook engagement with over 300,000 post likes. Read the whole story
- COMMENTARY
Endings are hard - especially when they involve shutting down that intense group-therapy session known as seven seasons of "Mad Men." Read the whole story
- COMMENTARY
With all the activity around different kinds of TV packages coming to market, now traditional cable operators will get some added assistance: a bit … Read the whole story
