Television News Daily
Friday, June 5, 2015
  • Comcast Buys Visible World, Expands Addressable TV Advertising

    The largest U.S. cable operator, Comcast Corp., continues to acquired advanced advertising technology companies -- now with the purchase of Visible World. The technology-based ... Read the whole story

  • U.S. Ad Market Forecast To Grow 2%-3%

    The U.S. advertising market is expected to maintain its modest low single-digit percentage growth rate over the near term -- with the TV ad ... Read the whole story

  • Simulmedia Debuts Data-Driven Platform To Optimize Media

    Launching a new advertising system, based on what it claims is the "largest footprint of linear TV inventory," Simulmedia is starting a new data-driven ... Read the whole story

  • Marketers Must Be Aggressive In Pushing For Quality Data

    Big Data may be all the rage for almost all businesses these days. But that's where the work begins for marketers in choosing the ... Read the whole story

  • Digital Engagement Index

    MTV secured a spot on the leaderboard with a 6% increase in digital engagement. The brand topped Facebook engagement with over 300,000 post likes. Read the whole story

  • Shut The Door, Turn Off The Light

    Endings are hard - especially when they involve shutting down that intense group-therapy session known as seven seasons of "Mad Men." Read the whole story

  • Consumers' Pay TV Fees: Going Up, Down, Or Somewhere In Between?

    With all the activity around different kinds of TV packages coming to market, now traditional cable operators will get some added assistance: a bit ... Read the whole story