TVBlog
by Adam Buckman, Featured Columnist
What do you do when your star player falters and you cannot keep him in the lineup any longer? If you're a baseball manager, you send him down to the … Read the whole story
by Wayne Friedman
Almost 70% of TV consumers do not make pay video-on-demand purchases (PVOD) on a monthly basis, movies and other content -- although there has … Read the whole story
by Tyler Loechner, Joe Mandese
ESPN Wednesday named Vikram Somaya senior vice president and global data officer, a new role inside the media company recognizing the expanding role that … Read the whole story
by Joe Mandese
The Association of National Advertisers has issued a request for proposals for an "Industry-Wide Media Transparency Study." The ANA said the bid will go … Read the whole story
COMMENTARY
by
Let's face it: Donald Trump's presidential announcement (otherwise known as throwing his hairpiece, or clown-nose, into the ring) was the gift that keeps on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Donald Trump will try and run for president. Should he be running away from his appearances on NBC's "Celebrity Apprentice" and Fox's "Fox and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Millennials are not an alien species. As new research shows, they have the same attitude toward television advertising as the rest of us, only … Read the whole story
COMMENTARY
by Brian Shin, Op-Ed Contributor
How often do you watch a video ad to completion? One study found that 60% of viewers never make it to the end of … Read the whole story