Television News Daily
Wednesday, July 1, 2015
  • Fox Networks Upfront Holds Steady

    Fox Networks has concluded its upfront negotiations -- for all its broadcast and cable channels -- at the same dollar volume as a year … Read the whole story

  • AT&T Expects $49 Billion DirecTV Merger To Close Soon

    AT&T expects its $49 billion merger with DirecTV to be completed "shortly," the telecom said this week in a Securities and Exchange Commission filing. … Read the whole story

  • Media Deals See Uptick, Hit $36B

    Deal-making for media and marketing companies perked up in the second three months of 2015 -- the highest number for any quarter in over … Read the whole story

  • Rodale Signs TV Development Deal

    Another big magazine publisher is jumping into the TV business: health and fitness publisher Rodale Inc. has signed a deal with United Talent Agency … Read the whole story

  • BBH Gets 'Hungry' For New Great Nations Eat Campaign

    Advocacy group Great Nations Eat and its creative agency BBH New York are using the holiday to launch its new multifaceted campaign to raise … Read the whole story

  • Networks' Affiliate Revenue Keeps Growing: But What Happens In Five, Ten Years?

    Big media companies that control TV networks will continue to be strong for the next half a decade -- thanks to affiliate revenue. But … Read the whole story

  • TV is Not Dead, But It Is Evolving: A Look at On-Demand

    Fighting market change is futile. The consumer is in charge, and it's up to the industry to evolve. That's according to the recent Multichannel … Read the whole story

  • Five Reasons Programmatic TV Is Set To Skyrocket

    TV advertising is far from dead; it's just ready for a massive change. Programmatic TV, the automation and optimization of the TV ad buy, … Read the whole story